Our Leadership

With the ear of C-level executives of the top companies in the country, Charlie is at the pulse of retail and the commerce marketing industry. He has over 20 years of experience being a retail innovation kickstarter.

Before launching Shoptology in May 2013, Charlie held top leadership roles at Saatchi & Saatchi X that included serving as CEO, North America beginning in 2008. In his long-standing partnerships with the globe’s largest brands such as Procter & Gamble, Diageo, Wendy’s, PepsiCo, 7-Eleven, and Walmart, Charlie has helped drive strategic insights, creative innovations, digital capability development, and results. Where Charlie goes, success is bound to follow.

With 20 years of brand strategy experience, Wells has inspired campaign ideas that have delivered awards as well as bottom-line results. After spending the first half of his career as a classically trained brand planner—defining brand positioning and strategy for CPG, pharmaceutical, financial, and beverage-alcohol clients—Wells understands that brand-building and business-building efforts can be mutually beneficial. He's passionate about bringing those efforts to life through high-engagement digital and IRL activations that produce measurable results.